Mary Ann Travers

Mary Ann Travers has over 30 years of consulting experience, specializing in the valuation of businesses and business interests, intangible assets, liabilities and complex securities in connection with mergers and acquisitions, financing, income and estate tax planning, litigation support services, economic analyses, accounting matters, regulatory requirements and recapitalizations. Her valuation studies have been used for financial reporting, litigation, tax, acquisition, regulatory and accounting purposes. Mary Ann has an emphasis in purchase price allocation and goodwill impairment studies performed in connection with business combinations, as well as model validation and testing in the capital markets and banking industries. In addition to business enterprise valuations, Mary Ann has performed valuation consulting services for a variety of unique assignments including: determination of the appropriate discounts for lack of control and lack of marketability associated with partnership interests, ESOP valuations, preferred stock dividend yield studies, valuation risk assessments, risk management systems modeling and review, as well as value-at- risk measurement and testing for complex financial instruments. Mary Ann is Chair Emeritus and founder of Crowe’s women’s initiative, Women Leading @Crowe and was a recipient of CPA Practice Advisor’s 2013 Award for Most Powerful Women in Accounting, as well as a Chicago Business Journal 2017 Women of Influence honoree. Mary Ann has also served as an economic consultant and investment banker in her consulting career. Additionally, Mary Ann worked in valuation with a Big Four firm for over 12 years where she led a national industry solution before joining Crowe to serve as the national valuation services group practice leader. Client Focus: Services Valuation Consulting Model Validation Industries Manufacturing & Distribution Private Equity Retail/Consumer Financial Services Consulting Healthcare Sports Franchises Community Involvement: Junior Achievement Metropolitan Family Services (Family Shelter Service) St. Mary of Gostyn Church Experience Mary Ann has provided valuation services to clients in the following representative industries: manufacturing and distribution, sports franchises, retail, specialty chemical processing, consumer products, retail, healthcare and medical operations, financial services/institutions, construction companies, technology, consulting/professional services, printing and publishing, food processing, building materials, paper and packaging, plastics, and automotive. Licenses and Certifications Accredited Senior Appraiser (ASA) Publications and Speaking Engagements Speaking Engagements “Buying and Selling – Deals in Today’s Market”, Navigating Challenges in Private Equity – Capital Raising and Deal Making Seminar, New York (panel moderator) IL CPA Society, Women’s Leadership Annual Meeting, keynote speaker, “Leadership/Life Journey” “Buying and Selling – Deals in Today’s Market”, Navigating Challenges in Private Equity – Capital Raising and Deal Making Seminar, Chicago (panel moderator) “Changing the Art of Valuation Methodology into Science”, Private Equity International CFOs and COOs Forum, New York (panel member) “Buying and Selling Deals in Today’s Market”, Capital Raising and Deal Making Seminar, Atlanta, GA (panel moderator) “Valuing A Business For Sale” webinar, Financial Poise (panel member) “Valuation”, Private Equity International CFOs and COOs Forum, New York (panel moderator) “Mary Ann Travers, valuation consultant, talks about the M&A boom”, The Deal.com (video) “Buying and Selling Deals in Today’s Market”, Capital Raising and Deal Making Seminar, Dallas, TX (panel moderator) “Fair Value Measurements and Reporting” webinar, The Knowledge Group, LLC (co-presenter) “The Deal’s George White speaks with Crowe Horwath’s Mary Ann Travers about the changes in the valuation landscape for middle market deals,” The Deal.com (podcast) “Examination of Fresh Start accounting to enable companies to emerge from bankruptcy with a clean balance sheet” (moderator of podcast) “Financial Reporting Valuations – The latest issues in SFAS 157, 141(R), and 142,” 3rd Annual Fair Value Update, Business Valuation Association, Chicago, IL (panel member) “Valuation – Making deals as fair as possible for sellers and buyers”, Mergers & Acquisitions Advisor Conference and Expo, The Mergers & Acquisitions Advisor LLC, Chicago, IL (panel member) Publications “Takeover Premia and Leverage: Theory, Empirical Observations and Recommendations”, Journal of Business Valuation and Economic Loss Analysis (Co-author) “Five Questions the Board Might Ask About a Target Acquisition’s Valuation”, Crowe publication “Valuing Goodwill: Not-for-Profits Prepare for Annual Impairment Testing,” hfm magazine (of the Health Care Financial Management Association) (Co-author) “FASB Issues New Accounting Standards for business Combinations,” hfm magazine (of the Health Care Financial Management Association) (Co-author) “Recently Issued Pronouncements from the FASB,” MidMarket Advantage, a Crowe publication (Co- author) Article Quotations “Five tips for a robust valuation policy,“ PE Manager (interviewed and quoted) “Goldman Sheds Some Light on Valuing Illiquid Assets,” Compliance Week (interviewed and quoted) “CPA firms answer SOS calls from small biz clients,” Accounting Today (interviewed and quoted) “Bad News for Goodwill Write-downs,” Compliance Week (interviewed and quoted) Professional Affiliations American Society of Appraisers | Member Appraisal Issues Task Force (AITF) | Member Business Valuation Association | Member Education Bachelor of Arts, Economics University of Chicago Chicago, Illinois